Lead Source Attribution
REPORTING & ANALYTICS Lead Source Attribution Understanding where your leads come from is essential for making smart marketing decisions.
Lead Fuel CRM tracks lead sources automatically and provides tools for detailed attribution analysis.
How Lead Source Tracking Works Lead Fuel CRM captures source information when a lead enters your system: • Form Submissions: The system records which funnel, website page, or form captured the lead.
• UTM Parameters: Links tagged with UTM parameters (source, medium, campaign) are tracked and attributed to the lead.
• Referral Sources: The referring URL is captured when a lead visits your site before submitting a form.
• Manual Entry: When adding contacts manually, you can specify their source.
• Imported Contacts: Assign a source when importing contacts via CSV.
Setting Up UTM Tracking UTM parameters allow you to track the effectiveness of specific marketing campaigns: Step 1: Use a UTM builder tool to create tagged URLs for your campaigns.