Lead Source Attribution

Reporting & Analytics

Lead Source Attribution

Understanding where your leads come from is essential for making smart marketing decisions. Lead Fuel CRM tracks lead sources automatically and provides tools for detailed attribution analysis.

How Lead Source Tracking Works

Lead Fuel CRM captures source information when a lead enters your system:

• Form Submissions: The system records which funnel, website page, or form captured the lead.
• UTM Parameters: Links tagged with UTM parameters (source, medium, campaign) are tracked and attributed to the lead.
• Referral Sources: The referring URL is captured when a lead visits your site before submitting a form.
• Manual Entry: When adding contacts manually, you can specify their source.
• Imported Contacts: Assign a source when importing contacts via CSV.

Setting Up UTM Tracking

UTM parameters allow you to track the effectiveness of specific marketing campaigns:

Key UTM Parameters

• utm_source: Identifies where the traffic came from (e.g., google, facebook, newsletter).
• utm_medium: Identifies the marketing medium (e.g., cpc, email, social).
• utm_campaign: Identifies the specific campaign name (e.g., spring-sale, webinar-promo).
• utm_content: Differentiates between different links within the same campaign.
• utm_term: Identifies the paid search keyword that triggered the ad.

Viewing Source Reports

Tip: Tag every marketing link with UTM parameters, even organic social media posts. Consistent tagging gives you accurate data to determine which channels and campaigns deliver the highest quality leads, not just the most leads.

Need more help? Contact Lead Fuel CRM support for personalized assistance.