The All-in-One System Built for Card Shops

You didn't open a card shop to fight with software.

Independent shops can find themselves moving between counter POS, a website, social groups for events, preorder spreadsheets, buylist messages, and separate marketing tools. Lead Fuel brings customer, payment, website, and marketing workflows together. A chargeback can still happen; keeping transaction records and customer history organized can help when you need to respond.

One system. Everything your shop needs.

Lead Fuel puts customer relationships, payments, website, and marketing in one place. Shop owners can see customer activity and organize collector groups, then follow up through the system rather than losing track of people across disconnected apps.

Everything included for $197 a month

The full Lead Fuel plan is $197 per month and includes card shop CRM, payment processing capability, POS hardware, chargeback dispute support tools, a custom website, text and email marketing, event and preorder forms, and setup help from a real person. Processing fees are separate from the 0% Lead Fuel sales commission. Processing rate and payout terms, hardware model and ownership, dispute scope, and setup fees are reviewed during the demo.

Made for release days, league nights, and buylists

Use customer messaging to share release reminders, collect preorder deposits online, organize event signups and reminders, and receive buylist inquiries through a form. Track each preorder in one place and set up automatic texts for customers who have not visited in 30 days. Review requests after a sale can help more local collectors discover your shop. These are practical workflows, not a promise of a particular sales result.

Keep your singles system. We handle the rest.

Keep the singles pricing and inventory tool your team already uses. Lead Fuel can run customer relationships, payments, website, and marketing around it. Compatibility and any direct integrations with a particular inventory product must be confirmed during the demo.

See how we stack up

Lead Fuel is $197 per month with 0% Lead Fuel commission on sales. Public competitor pricing can change and plans may require other services: Binder POS pricing currently routes to TCGplayer's POS page, listing Binder at $100 per month plus Shopify, 2% website commission, a 2.5% TCGplayer integration fee, and a new-seller waitlist. Crystal Commerce currently advertises $99 per month and 2.5% online commission, with a $0.99 promotional setup price reduced from its standard $599. Other cells are labeled Ask provider or Varies where details are not verified. At $20,000 in monthly online sales, a hypothetical 2% commission equals $400; this is an illustrative commission comparison only, not guaranteed savings and does not include processing fees or other plan costs.

One simple price

The full system is $197 per month: CRM, payment processing capability, POS hardware, chargeback support tools, custom website, text and email marketing, event and preorder forms, and setup help. Lead Fuel takes 0% commission on sales; payment processing fees are separate. Month-to-month and no long-term contracts are stated on Lead Fuel's pricing page. Confirm any setup fees, hardware details, and terms for your setup before signup.

Up and running in 3 steps

First, book a free 15-minute demo so we can learn how your shop runs. Next, we work with you to build the site and configure your CRM and POS setup. Then we train your team and remain available for support. Timing and exact configuration depend on your shop and are discussed before signup.

Built by a guy who's been behind the counter

Josh Pather started with a $500 photo booth built from Home Depot wood. That business grew into Photo Booth International, with more than 5,000 clients and a place on the Inc. 5000. Lead Fuel is shaped by the realities of running a small business, with a turnkey system and real people to help.

Common questions from card shop owners

You can keep your existing singles inventory system, and Lead Fuel takes 0% commission on sales. Processing fees are separate. During a demo, the team reviews dispute support scope, processing rates and payout timing, hardware model and ownership, card-show suitability, applicable service terms, setup timeline and fees, and whether to keep or rebuild your current website. We do not promise outcomes or unconfirmed integrations.

Ready to run your shop from one place?

Book a free 15-minute demo. The team will show you how Lead Fuel can fit a trading card shop. The first call is no pressure and is not a contract discussion.

Do I have to switch my inventory system?

No. Keep the singles pricing and inventory tool you already use. Lead Fuel can run your customer relationships, payments, website, and marketing alongside it. Specific compatibility or integrations with your current inventory tools will be reviewed during your demo; we do not assume a direct integration.

Do you take a cut of my sales?

No. Lead Fuel charges a flat $197 per month and takes 0% commission on your sales. Payment processing fees are separate from the Lead Fuel sales commission and are not included in that 0% figure.

What does chargeback protection cover?

Lead Fuel helps you keep sales records, receipts, customer history, and other dispute information together so you can respond to a dispute. Exact coverage, limits, who handles each step, and any applicable terms vary and will be reviewed during your demo. We do not promise that a dispute will be won or a charge reversed.

What are the processing rates?

Processing rates, per-transaction fees, and payout timing depend on the processing setup. They are separate from Lead Fuel's 0% sales commission and will be reviewed with you during the demo before you sign up.

What hardware do I get?

The $197 full system includes POS hardware and setup support. The exact device list, model, and whether hardware is owned or leased will be confirmed with you during your demo before signup. No device model is assumed here.

Can I take payments at card shows?

Payment processing is part of the system's capabilities, but mobile hardware suitability and connectivity for your card-show setup depend on the hardware selected. We will review your needs and confirm the exact setup during your demo.

Is there a contract?

The Lead Fuel pricing page describes the full system as month-to-month with no long-term contracts. Any service terms that apply to your particular setup will be reviewed before signup.

How long does setup take?

We build your site and help set up your system with you. The timeline depends on your shop, content, and selected setup, so we will talk through a realistic schedule during your demo rather than promise a fixed number of days.

I already have a website. Can I keep it?

Yes. We can discuss rebuilding your current site or connecting your domain to a new Lead Fuel website. The right approach depends on your existing website and setup.