Email and SMS Campaign Analytics

Reporting & Analytics

Email and SMS Campaign Analytics

Lead Fuel CRM provides detailed analytics for your email and SMS campaigns so you can measure the effectiveness of your outreach and optimize future communications.

Accessing Campaign Analytics

Email Campaign Metrics

• Delivered: The number of emails successfully delivered to recipients' inboxes.
• Delivery Rate: The percentage of sent emails that were delivered (vs. bounced).
• Open Rate: The percentage of delivered emails that were opened by recipients.
• Click Rate: The percentage of delivered emails where a link was clicked.
• Bounce Rate: The percentage of emails that could not be delivered (hard bounces vs. soft bounces).
• Unsubscribe Rate: The percentage of recipients who unsubscribed after receiving the email.
• Spam Complaints: The number of recipients who marked the email as spam.

SMS Campaign Metrics

• Delivered: The number of SMS messages successfully delivered.
• Delivery Rate: The percentage of messages delivered vs. failed.
• Response Rate: The percentage of recipients who replied to the SMS.
• Opt-Out Rate: The percentage of recipients who opted out of future messages.
• Click Rate: If the SMS included a link, the percentage of recipients who clicked it.

Analyzing Campaign Performance

• Compare open and click rates across campaigns to identify your best-performing content.
• Test different subject lines and see which ones drive higher open rates.
• Track the time of day and day of week that generate the best engagement.
• Monitor bounce and unsubscribe rates to maintain list health.

Tip: Aim for email open rates above 20% and click rates above 2%. If your metrics fall below these benchmarks, test different subject lines, send times, and list segmentation to improve engagement.

Need more help? Contact Lead Fuel CRM support for personalized assistance.