Email and SMS Campaign Analytics
REPORTING & ANALYTICS Email and SMS Campaign Analytics Lead Fuel CRM provides detailed analytics for your email and SMS campaigns so you can measure the effectiveness of your outreach and optimize future communications.
Accessing Campaign Analytics Step 1: Navigate to Marketing > Campaigns or Reporting > Campaigns.
Step 2: Select the campaign you want to analyze.
Step 3: View the performance summary and detailed metrics.
Email Campaign Metrics • Delivered: The number of emails successfully delivered to recipients' inboxes.
• Delivery Rate: The percentage of sent emails that were delivered (vs.
bounced).
• Open Rate: The percentage of delivered emails that were opened by recipients.