Knowledge BaseGoogle AdsGoogle Ads Reporting and ROI Tracking
    Google Ads

    Google Ads Reporting and ROI Tracking

    Google Ads

    Google Ads Reporting and ROI Tracking

    Tracking your Google Ads performance is essential.

    Key Metrics

    • Impressions, Clicks, CTR
    • Cost Per Click, Conversions
    • Cost Per Lead, Return on Ad Spend

    Viewing Reports

    Step 1:Go to Reporting > Google Ads.
    Step 2:Use date range selector.
    Step 3:Click into individual campaigns.
    Step 4:View Lead Source report.

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