Funnels and Websites
Quizzes
Funnels & Websites
Quizzes
Interactive Quizzes for Engagement and Lead Capture
Quizzes are interactive tools that engage your audience while collecting valuable lead information. Unlike simple forms, quizzes entertain visitors while qualifying them. They're highly effective for capturing emails, segmenting leads based on quiz results, and providing personalized recommendations.
Creating a Quiz
Step 1:From your Lead Fuel CRM dashboard, click "Create New Funnel"
Step 2:Select "Quiz" as your funnel type
Step 3:Choose a quiz template or start blank
Step 4:Name your quiz and click "Build Quiz"
Step 5:The quiz builder opens with one sample question—edit it with your content
Step 6:Click "Add Question" to add more questions
Step 7:For each question, select the question type and add answer options
Step 8:Set point values for each answer to calculate scoring
Step 9:Create quiz results pages based on score ranges
Quiz Question Types
- Multiple Choice: Single answer selection with different point values per answer.
- Multiple Answer: Respondents select multiple answers, each with different point values.
- Image Selection: Choose answers by clicking images instead of text.
- Matrix/Grid: Rate multiple items on the same scale.
- Ranking: Rank options in order of preference.
- Slider: Select a value on a sliding scale.
Quiz Scoring and Results
Step 1:Each answer option has a point value you assign
Step 2:Visitors' scores accumulate as they progress through the quiz
Step 3:At the end, their final score determines which results page they see
Step 4:Create multiple results pages for different score ranges
Step 5:Customize each results page with personalized recommendations
Step 6:Include different call-to-action buttons on each results page
Step 7:Results pages can offer different products, discounts, or next steps based on score
Lead Capture in Quizzes
- Gate Before Quiz: Require email address before allowing access to the quiz.
- Gate After Quiz: Let them complete the quiz first, then ask for email to see results.
- Conditional Gates: Only ask for email for certain result scores.
- Personalized Follow-Up: Send different emails based on their quiz results and segment.
Quiz Best Practices
- Make quizzes fun and engaging—visitors should want to take them
- Keep them relatively short (8-15 questions) to maintain completion rates
- Ensure answer options are clearly differentiated
- Make results feel personalized, not generic
- Offer genuine value in your results and recommendations
- Follow up with relevant product recommendations or special offers
- Track completion rates and time spent to optimize difficulty
Tip: Quizzes typically achieve higher engagement and email capture rates than traditional forms. They're perfect for qualifying leads, understanding customer preferences, and providing personalized experiences at scale.
Need more help? Contact Lead Fuel CRM support for personalized assistance.
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