Email Analytics
EMAIL SYSTEM Email Analytics Understanding Email Metrics Email analytics measure the success and engagement of your campaigns.
Understanding these metrics helps you optimize future campaigns, improve deliverability, and increase ROI on your email marketing efforts.
Key Email Metrics Lead Fuel CRM tracks the complete lifecycle of your emails: Sent and Delivered Metrics These metrics show how many emails were successfully transmitted: • Sent: Number of emails submitted to your SMTP provider.
This should match your recipient count.
• Delivered: Number of emails accepted by recipient mail servers.
Anything below 95% indicates potential reputation or list quality issues.
• Bounced (Hard): Permanent delivery failures (invalid address, domain doesn't exist).
Remove these contacts.