SMS Compliance and Registration
PHONE & MESSAGING SMS Compliance & Registration Overview SMS marketing is a powerful channel, but it's heavily regulated to protect consumers.
Lead Fuel CRM handles compliance details, so you can focus on sending effective messages.
Understanding A2P 10DLC, toll-free SMS registration, and TCPA requirements is essential for successful SMS campaigns.
A2P 10DLC: Application-to-Person on 10-Digit Long Code What is A2P 10DLC? A2P 10DLC is the regulatory framework for sending application-to-person (business) text messages using standard 10-digit phone numbers (like local or mobile numbers).
This replaced the older system and is now required by major US carriers for high-volume SMS.
Registration Process Step 1: Log into Lead Fuel CRM and navigate to SMS Settings Step 2: Select "Register for A2P 10DLC" Step 3: Enter your business information (legal name, address, phone) Step 4: Describe your SMS use case (marketing, customer service, alerts, etc.) Step 5: Specify expected message volume and frequency Step 6: Review and accept the SMS terms of service Step 7: Submit for carrier approval (typically 24-48 hours) Step 8: Once approved, you can send SMS from your registered numbers Benefits of A2P 10DLC • Higher SMS delivery rates through major carriers • Better ability to reach customers without message filtering • Ability to send higher volume of messages • Increased trust and brand recognition (customers see your brand name) • Compliance with carrier regulations and TCPA requirements • Access to advanced features like branded sender names Toll-Free SMS Registration Using Toll-Free Numbers for SMS Toll-free numbers can also be used for SMS messaging.
This approach has slightly different requirements and is sometimes preferred for businesses that already have established toll-free voice numbers.
Toll-Free SMS Registration Steps Step 1: Ensure your toll-free number is active in Lead Fuel CRM Step 2: Navigate to Phone Settings and select the toll-free number Step 3: Click "Register for SMS" Step 4: Provide your business verification documents (may be required) Step 5: Describe your SMS messaging program and use cases Step 6: Detail compliance measures (opt-in, opt-out handling, frequency) Step 7: Submit for approval by the toll-free registry Step 8: Wait for approval (typically 3-5 business days) Step 9: Configure SMS routing once approved Opt-In Requirements Under TCPA regulations, you must have express written consent before sending marketing SMS to a customer.