Google Ads
Google Ads Keyword Research for Service Businesses
Google Ads
Google Ads Keyword Research for Service Businesses
Choosing the right keywords determines whether your ads reach potential customers.
Types of Keywords
Broad Match: Ads show for related searches.
Phrase Match: Ads show when search includes your phrase.
Exact Match: Ads only show for close matches.
Finding Keywords
Step 1:List your core services.
Step 2:Add location modifiers.
Step 3:Include intent words.
Step 4:Use Google's Keyword Planner.
Step 5:Start with 10-20 high-intent keywords per ad group.
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